Guests entering the room needed to immediately understand the story, Swift reasoned.

UCF’s newest Pegasus Partner, Universal Destinations & Experiences, recently joined UCF to launch a first-of-its-kind school for future themed entertainment leaders.

For Swift, a set dresser at Universal Orlando Resort, the answer was more than where to place a prop. As part of a team developing a Halloween Horror Nights house, she helped shape the story guests would experience the moment they entered. Every staged bloodstain, overturned object and carefully placed detail served a purpose, even to visitors who rushed through the room with their eyes squeezed shut.

“You might sit there and pretend to be the person and think, ‘How would that look here? How would that inform the space?’” Swift says.

For the recent UCF theatre graduate, questions like that are part of her dream job.

Finding Her Place Behind the Curtain

Born and raised in Orlando, Swift grew up drawing, painting, singing and sewing. She once imagined a future in interior design, and she loved performing. But backstage at Boone High School, she discovered a place where all her talents could truly thrive. Stage production combined artistic expression, teamwork, problem-solving and endless opportunities to keep learning. It was the first glimpse of a career where creativity could shape experiences and bring stories to life.

“I’ve always been a creative person who really liked learning different methods of creation,” she says. “I never really stuck to one medium.”

Theatre gave those interests a home. It also gave Swift the confidence to build a career around them.

UCF’s College of Arts and Humanities offered what she couldn’t find elsewhere: a robust undergraduate theatre design and technology track.

“UCF was truly the only place where design and technology took importance in the space of theatre,” Swift says.

An Education Built Around Doing

ɫ����, Swift learned industry-standard techniques and applied them through eight production assignments. She served as a light board operator, props manager, audio technician, scenic paint charge and associate projections designer. Each role helped her understand how the parts of a production come together.

For Sweeney Todd at Dr. Phillips Center for the Performing Arts, Swift translated the scenic designer’s vision into paint treatments and led students in applying them. For Legally Blonde, she helped use projection mapping to transform scenic pieces with changing colors, textures and video.

“You’re not just learning the theory. You’re doing it as well,” she says. “That’s where I feel I learned the most.”

Swift believes theatre education is often misunderstood as training for performers. Behind every production are people who design, build, budget, research, troubleshoot and communicate under tight deadlines. Those skills can carry graduates into film, television, theme parks and other fields.

“If you know theatre, then you understand that those people can do anything,” Swift says.

Creating the Scare

Swift joined Universal during her sophomore year. This year, she was selected for the team that helps create immersive environments for Halloween Horror Nights houses.

That work includes creating the elements that make every room horrifyingly convincing. Swift and her team also secure the props so they stay in place as guests move through the house.

She enjoys walking through the houses among the guests and watching them react. Whether she’s choosing furniture or making a new prop look worn, she draws on what she learned at UCF: The smallest detail can tell a larger story.

Swift once walked through Halloween Horror Nights wondering how its frightening worlds were made. She came to UCF to learn how to build them. Now, she brings them to life — down to the clues on the kitchen floor.

As UCF works to fuel discovery and innovation, alumni like Annie Swift ’26 show what�� Knights can create when they carry their curiosity, ingenuity and determination into the world. Join , and help build a future the world has only begun to imagine.

��ǰ���seven consecutive years, the��Rosen College of Hospitality Management�������԰����No. 1 in the nation��for Hospitality and Tourism Management Programs, according to��ShanghaiRanking’s 2026 Global Ranking of Academic Subjects.

“The ranking recognizes what Rosen College has accomplished over the past two decades,” Rosen College Dean Cynthia Mejia says. “What excites me most is how we build on that foundation. Our goal is to influence the future of hospitality through the students we educate, the research we produce, the partnerships we create and the solutions we help develop for the industry’s most important challenges.”

Additionally, UCF ranks��No. 2 in the nation��for Transportation Science and Technology — and in the top 10 for the seventh year in a row. The recognition reflects the breadth of research underway across UCF to develop solutions and advancements for the future of the transportation industry while improving safety and mobility on the nation’s most critical and busiest roadways.

“I am happy that our hard work and expanding our transportation faculty have paid off in this continuous recognition,” UCF Pegasus Professor Mohamed Abdel-Aty says. “We have opened new fronts in transportation systems, technology and ideas looking to the future. We balance traditional transportation research with cutting-edge and high-impact new directions.”

The rankings represent significant industries that drive international economies with travel and tourism contributing to a global GDP (gross domestic product) of $11.6 trillion and supporting about one in every nine jobs around the world, according to the World Travel and Tourism Council’s 2025 report.

The ShanghaiRanking Global Ranking of Academic Subjects evaluates universities by academic discipline using research-focused indicators, these include measures related to research output, research quality, international collaboration and academic influence.

A Global Leader in Hospitality and Tourism Research

Located in the nation’s top tourism destination, Rosen College students, faculty and staff are embedded in industry, allowing them to directly explore emerging areas in the field.

“This ranking reflects the depth, quality and consistency of the research being produced by our faculty,” Manuel Rivera, associate dean of research at Rosen College says. “To be recognized once again among the world’s leading hospitality and tourism programs is a testament to the collective efforts of our faculty, students, alumni and industry partners. The ranking recognizes the foundation Rosen College has built over the past two decades. Building on that foundation, Rosen College is helping shape the future of hospitality through impactful research, innovation, industry partnerships and the development of future leaders.”

Faculty research spans areas including tourism, lodging, events, food service, consumer behavior, technology, and the management of destinations and hospitality organizations, including:

• HFTP Professor of Hospitality Financial Management and Technology Mehmet Altin’s study on entrepreneurial ecosystems in hospitality and tourism with a comparative analysis across economic contexts, which was published in Tourism Economics.
• Associate Professor Yun Ying Zhong, a research faculty member ɫ����’s Disability, Aging and Technology faculty cluster initiative, completed a systematic review of 30-year research on hospitality in healthcare, which was published in the International Journal of Contemporary Hospitality Management.
• Assistant Professor Frank Badu-Baiden’s study of the factors influencing consumers’ acceptance of drone food delivery, including the role of usefulness, emotions and perceived risk, which was published in the International Journal of Hospitality Management.

The No. 1 ShanghaiRanking placement builds on Rosen College’s continued excellence in curriculum, research and workforce impact as Universal Destinations & Experiences (UDX) joined UCF as a Pegasus Partner in June to establish the Universal School of Experience Leadership & Innovation. Through this partnership, UCF and UDX will further explore:

• Service robotics and human-centered approaches to shape guest and employee interactions

• AR and VR simulation technologies for training, operations, and immersive environments
• AI and digital twins for optimizing and personalizing the guest experience

Advancing Transportation Safety and Technology

With more than 23.4 million residents in 2025, Florida is the nation’s third most populated state, according to the U.S. Census Bureau. In the same year, the Sunshine State welcomed 143.3 million visitors��as America’s No. 1 domestic travel destination, according to Visit Florida.

As residents and tourists navigate around the state, UCF researchers are working to improve transportation challenges related to roadway safety, emerging mobility technologies and other areas.

Abdel-Aty and Associate Professor Shaurya Agarwal lead multiple projects funded by U.S. and Florida Departments of Transportation to develop safety plans and demonstrate technologies across various Florida counties.

One examines Florida’s Regional Advanced Mobility Elements, or IFRAME, project along Interstate 4 between Orlando and Tampa. The study is evaluating the performance of advanced transportation technologies to inform decisions about future investments to enhance safety and mobility.

Research Assistant Professor Zubayer Islam and Abdel-Aty’s Central Florida Expressway Authority (CFX) project — the first of its kind in the Southeast — evaluates the effectiveness and enhancements of the agency’s Flex Lanes Program on sections of its expressway. It is the latest development in UCF’s longstanding partnership with the CFX.

For nearly 14 years, UCF has worked to make highways safer by tackling wrong-way driving, one of the nation’s deadliest roadway hazards. An international expert in transportation engineering, planning and operations, Professor Haitham Al-Deek, in partnership with CFX, designed, implemented and evaluated wrong-way driving and prevention system technology to detect and deter wrong-way driving on high-speed roads. Deployed across the CFX system, it has achieved an 88.5% driver self-correction rate, the highest known worldwide, which is well supported by the largest amount of data collected on the performance of the invented technology.

Al-Deek and his students also invented the nation’s first algorithm to help transportation agencies identify wrong-way driving hotspots and prioritize improvements for greatest safety impact with maximum economic efficiency. Through competitively won contracts at state and national levels, this algorithm was implemented for five transportation networks throughout Florida and Idaho.

“According to the data we collected, the deployed lifesaving technology on CFX transportation network helped 2,541 out of the detected 2,870 wrong-way drivers self-correct and turn around safely as of June 2026,” Al-Deek says.

Research That Translates to Daily Impact

UCF’s performance in transportation science and technology and hospitality and tourism management reflects two distinct research strengths while also demonstrating how the university is improve daily life across the region, state and nation. The 2026 ShanghaiRanking Global Ranking of Academic Subjects also show UCF is making an impact in Public Administration as the No. 11 program in the nation and Law as the No. 25 program across the U.S.

In April 2023, a few days after senior prom, Gabby Murison ’26 and her family drove 650 miles from New Orleans to Orlando. They’d vacationed in previous years to the area’s theme parks, but this time they had just one destination on the itinerary: UCF. The university interested Murison for its strong film program through the . She also knew UCF offered a variety of pathways in case she discovered a new interest.

“I’ll never forget stepping onto Memory Mall,” she says. “My thoughts about college changed. I got caught up in this environment of ‘we support each other because we’re all Knights’ and I was ready to move.”

“… I discovered something bigger outside the classroom. I built my world here.”

Moving was nothing new to Murison. Her dad serves in the U.S. Army, so she’d already lived in eight cities across six states.

“But I’d never been anywhere like UCF,” she says. “I had big goals: to develop my creative side and learn about social media and film. But I discovered something bigger outside the classroom. I built my world here.”

The Curious Freshman Looking for Community

At the beginning, Murison was like most first-year students: a bit uncertain, searching for a connection.

“I realized quickly that the 670 clubs and organizations at UCF need people,” says Murison, who minored in event management. “As soon as I got involved, the student population of 70,000 got smaller. It ignited passions I didn’t know existed.”

“My perspective grew by talking with people … and observing how mentors … guided others.”

Her first connection came through an academic and community engagement initiative, which she saw as an opportunity to get out of her dorm and become involved in service, which runs in her family of military veterans, educators and nurses. On day one, she asked a fellow member, civil engineering major Luisa Cordova, to go for a walk. Murison learned about life in Venezuela on that walk. She also found a best friend and roommate.

“My perspective grew by talking with people like Luisa and observing how mentors … guided others,” Murison says.

A mentor gently persuaded Murison to apply her communication skills to the campus community. Still in her first semester and despite a full plate, Murison volunteered for Spirit Splash during Homecoming Week.

“It was supposed to be a simple way to pitch in,” Murison says, “but as I guarded the pool, I was struck by the impact students were making by running this big event.”

By her sophomore year, Murison had been named to the executive board for Homecoming.

“My involvement grew to the point where I’d see students wearing merchandise I helped design,” she says. “My confidence and connections to UCF kept expanding.”

A Full-Circle Moment

At the beginning of Murison’s junior year, Malaret suggested that Murison transition from LEAD to the President’s Leadership Council (PLC). Murison found PLC to be another way to inspire UCF students to make the most of their entire college experience, just as she’d been doing herself. Around the same time, she discovered an ideal outlet to share her knowledge and growing love for UCF: as an Undergraduate Admissions Ambassador.

“When I was a little girl, I wanted to be Hannah Montana,” she says. “Being a tour guide is as close as I’ve come to that dream. Talking about UCF to groups became like a performance, except everything I say is true.”

“My advice to students is to funnel your energy into organizations you care about. Make a difference. Grow your work ethic. Have fun.”

During at least 100 tours, Murison spoke with more than 1,000 prospective students and VIP guests. She walked them along Memory Mall, through the “we’re all Knights” environment that changed her view of college, and described firsthand the transformative power of campus involvement.

“My advice to students is to funnel your energy into organizations you care about,” she says. “Make a difference. Grow your work ethic. Have fun. And don’t be involved for the sake of a resume.”

On one tour in 2025, she met a girl from her high school in Louisiana, an 18-year-old version of herself, with one foot at prom and the other reaching toward the next phase of life.

“I must have given a decent tour because she just finished her freshman year at UCF,” Murison says. “She’s [involved on campus] and serves on the Homecoming committee. Isn’t that amazing? It’s gratifying to have made an impact, but even better to know that she’s creating her own path, and a personal story to share with others.”

Murison’s experience reflects the vibrant community and opportunities available across UCF — where getting involved can lead to lifelong friendships, new skills and a growing sense of belonging. It’s an experience reflected in UCF’s Grade A overall rating and its No. 19 ranking for Best Student Life in America and No. 21 for Best College Campuses in America by .

The Accomplished Graduate Ready for the World

In April, UCF and Universal Destinations & Experiences launched a Pegasus Partnership to strengthen three decades of collaboration with aligning education with real-world experience, creating career pathways and developing themed innovations.

In April, three years after her first step onto campus, Murison was awarded the Order of Pegasus, UCF’s most prestigious student award. She was notified that she had received the honor while on a retreat with admission tour guides, with whom she became friends.

“The honor meant more because they were there to celebrate with me,” she says.

A few weeks later, Murison graduated and finished an event management internship at Universal Orlando Resort, where she further strengthened her ability to prioritize responsibilities and find balance. She now has job offers from several companies in Orlando, though she could envision a move to California to pursue filmmaking or scriptwriting. There will be plenty of time to decide.

“I’m the kid who watched with awe when the credits rolled at the end of Disney movies,” Murison says. “Building something big from scratch always fascinated me, especially when it involves a team. That’s what my UCF experience has been like. For now, though, I’ll just — exhale. I want to spend time being 22 for a little while.”

The native Floridian��dreamed of working��in��one someday��and knew UCF —��located��next door to some of the world’s premiere theme parks with a solid pipeline to the industry — was her ticket to get there.

Never��mind that at the time of her enrollment to the����in 2020, a global pandemic��had quite��literally closed the doors on the industry.

Nothing could derail her from her goal.

Today,��the��hospitality management alum is a senior technical coordinator at����in Orlando, the division of����that��designs, develops��and produces��immersive theme park attractions,��resorts��and experiences worldwide.

Making a��Bold Move

As a��junior in��high school,��Cortier got her first real glimpse of career options in hospitality when she��attended an industry-focused��summer camp that��Rosen College��hosted at��the��time.��As a senior,��she��focused her��AP��capstone project��on hydroponics in��the theme park industry. She��knew��the project��would��help her��make��connections, because��it��required��a professional mentor.

Cortier took the initiative to��reach out to��,��dean of��Rosen College, who at that time was��interim��chair��of the��college’s��Department of Foodservice and Lodging Management.

Mejia appreciated Cortier’s interest in the industry and her courage in reaching out. She invited her for a campus tour and connected her to a local hydroponics expert. Cortier’s bold plan had worked.

“It is so rare to get a cold call from a high school student who, at such��a young age, was so certain she wanted to build a career in hospitality leadership. You just do not see that kind of passion every day,” says Mejia, who continued to mentor Cortier throughout her time at UCF. “Bella continuously challenges and pushes herself past her comfort zone, which is why she is so successful and a model for the students who come after her. I am so proud of her.”

Turning the Unexpected��Into��a��Winning Situation

Cortier continued to demonstrate that dedication and initiative once she was a full-time student. She was part of a core group who attended nearly every virtual meet-and-greet with faculty and staff that the Rosen College organized.

“When the faculty and staff saw that I was showing up, and they understood the passion that I had to be there, they started inviting me to take part in different events,” says Cortier, who was invited to be a student representative on the Dean’s Advisory Council, provide college tours for industry leaders and be part of a project team to enhance the student experience post-pandemic.

Meanwhile��she also��joined the Rosen College Leadership Council, became a tour guide with��UCF��Undergraduate��Admissions��and��joined the��student��chapter of the Future Theme Park Leaders Association.��Cortier��also joined��the����as a member of��the drum line,��and��that’s��where she met her fiancé,��Erik��Solberg ’24.

Forging a Path and Finding Her Place

When her marching band responsibilities ended in fall 2020, Cortier landed her first part-time job in a local theme park, SeaWorld Orlando. She discovered her love of working in rides and attractions and parlayed that into two summer internships focused on hospitality leadership development at Hersheypark in Pennsylvania and another job at Universal Orlando Resort.

“I��loved��Universal��right away, and I knew��I wanted to ultimately end up there,” Cortier says.

During her last semester of school, Cortier became an intern on the Universal Orlando Resort Operations Safety & Compliance team, and she has been with the company ever since.

In 2023, she made the move from a front-line job to a backstage role with Universal Creative after attending an internal career fair to explore opportunities.

“I always loved attractions so much,��and��I��didn’t think I’d ever want to leave,��but I made the jump to explore something new, and I’m so glad I did,” says Cortier, who��supports��the��engineering and safety��team��at��Universal��Creative, which��helps bring new��experiences��to life.

Moving Forward,��Giving Back

Cortier��still values��networking, and she has��developed��a passion for helping others find their way.��She��is��involved with��IAAPA, a global��association for the attractions industry,��and serves��on��its��North American Education Committee and��as��chair of��its��Young Professionals��Education��Task��Force.

“Rosen College gave me a foundation in hospitality, leadership, operations, teamwork and creating meaningful guest experiences.”
— Bella Cortier

“Rosen College��gave me a foundation in hospitality, leadership, operations, teamwork and creating meaningful guest experiences,” Cortier says.��“When I get calls��to come back and speak or be part of an event��at Rosen College, I always say yes.��I had people feed into me, and��that’s��my way of giving back — sharing my experience and talking to students who��are finding��their path.”

Cortier shared her story at the announcement��of��the , a first-of-its-kind addition to the No. 1 hospitality college in the nation, backed by a $10 million investment from Universal Destinations and Experiences.

This new Pegasus Partnership��is part ɫ����’s����campaign, a bold mission for the future of the university.

“The Universal School of Experience Leadership & Innovation unites creativity, technology and the practical application of business, marketing, and guest service to develop tomorrow’s leaders in themed entertainment and immersive experiences.” — Mark Woodbury, chairman and CEO of Universal Destinations & Experiences

The first-of-its-kind Universal School of Experience Leadership & Innovation is housed within the Rosen College of Hospitality Management, ranked No. 1 nationally. With the addition of Universal’s new school and the college’s School of Hospitality Leadership, students now have access to a dual-school model that brings together experience-focused education with business strategy, operations, and service leadership.

“The Universal School of Experience Leadership & Innovation unites creativity, technology and the practical application of business, marketing, and guest service to develop tomorrow’s leaders in themed entertainment and immersive experiences,” says Chairman and CEO of Universal Destinations & Experiences Mark Woodbury.

“UCF was built to power what’s next for our students, for industry, and for the State of Florida,” UCF President Alexander N. Cartwright says. “This collaboration with Universal Destinations & Experiences represents our mission at its best, creating an environment where students are learning in direct connection with the people and ideas shaping the future of immersive experiences.”

A First-of-its-Kind Model for Experience Education

The Universal and UCF partnership will also support research through a new Hospitality Technology Lab, designed to be a creative sandbox for students to collaborate, test ideas, and gain practical hands-on experience working alongside UCF faculty, Universal professionals, and industry stakeholders. Students will gain timely insight that reflects industry needs as part of their education. Built around innovation and interdisciplinary teaming, the lab embeds coursework, student projects, and faculty research in a shared space, equipping graduates with both current skills and the adaptability to lead in a constantly evolving technology ecosystem.

The new school’s research will build on UCF’s existing strengths, applying university expertise to one of the world’s most dynamic industries. Focus areas for teaching, learning, and research will include:

• Service robotics and human-centered approaches to shape guest and employee interactions
• AR and VR simulation technologies for training, operations, and immersive environments
• AI and digital twins for optimizing and personalizing the guest experience

This work extends a decades-long partnership between UCF and Universal rooted in collaboration and shared success. For more than 20 years, Rosen College has served as a key talent pipeline for Universal, with thousands of graduates contributing across its parks, experiences, and operations, alongside hands-on learning opportunities like the UCF/Universal Creative Lab.

“Together with UCF we have opened doors for students and helped strengthen our industry with valued talent — and the next chapter will be even better,” Chief Administrative Officer of Universal Destinations & Experiences John Sprouls says. “We’re creating a distinctive academic home that will expand pathways into fulfilling and dynamic careers.”

“Rosen College has long been a global leader in hospitality education, and this next step reflects how our industry is evolving,” says UCF Rosen College of Hospitality Management Dean Cynthia Mejia. “By strengthening our relationship with our longtime partners at Universal Destinations & Experiences, we are creating a first-of-its-kind two-school model that blends creativity, technology and leadership, preparing students to lead the future of guest experiences.”

Pegasus Partners: Scaling Impact Through Collaboration

As UCF’s first entertainment-sector Pegasus Partner, Universal Destinations & Experiences joins a group of industry leaders working with the university to solve real-world challenges, accelerate discovery, and strengthen the workforce talent pipeline. Universal is also the first Pegasus Partner to enter into a master research agreement with UCF, enabling collaboration at scale and unlocking new opportunities for applied research.

The Pegasus Partners program offers opportunities for select partners to engage across the university in ways that create meaningful value for both organizations. That engagement includes talent development and recruitment, shared research projects, joint ventures and collaborations, strategic philanthropy, and co-location at UCF.

As the first Pegasus Partner since the start of , UCF’s $3.5 billion campaign to accelerate its next era of impact, Universal’s commitment is a powerful model that combines philanthropy and strategic industry investment to drive innovation, expand opportunity, and fuel shared success.